Barber’s Driving School, Inc. was founded by Mr. B. C. and Mrs. Coree Barber in 1964 as AAA Driving School of Columbus. The school was established as a family business, owned and operated as a partnership between husband and wife. This budding business was located at the Barber’s home in Cascade Hills in Columbus, Georgia. Mrs. Barber ran the administrative duties of the school, and Mr. Barber delivered the training. In the beginning, the school only offered behind-the-wheel driving instructions to adults and some teens.
There were several dynamics in the market during the early sixties that created an unusual number of adults who never learned to drive a vehicle as a teenager. As it was more common for the man in the 1930s, 1940s, and 1950s to be the sole driver in the family, many widowed women, as old as 50, 60, and 70, were beginning to learn to drive after losing their husbands and finding themselves in need of transportation.
The other social phenomenon that affected the adult driver population was that women were entering the workforce in larger numbers, and family vehicle ownership was changing from one vehicle per family to two and sometimes three vehicles per family. Another dynamic which was unique to the Columbus market was the geographical location of Fort Benning to the Columbus area. After the Korean War and the Vietnam War, many returning soldiers brought wives from foreign countries. Most of our newly married foreign servicemen’s brides had never learned to drive; in fact, many had never ridden in an automobile. With thousands of untrained adults arriving in Columbus, a new market began to emerge for teaching people from different countries, with little or no English language skills, to drive on Georgia highways.
In addition to the driving school, Mr. Barber was a full-time police officer, and because of this, was unable by himself to meet the demands of giving all the instruction. Subsequently, the Barber’s purchased a second, a third, a forth, and then a fifth car, hiring and training other police officers to help with the instruction of student drivers. By the end of the sixties, the company was still being operated out of the Barber’s home and had hit a level of growth that demanded expansion, thus, spiraling Barber’s into a 30-year period of growth.
By the beginning of the seventies, AAA Driving School had hit a period of vertical growth that required a new strategy. This new strategy included an office outside the home and a way to compete with new external forces that didn’t exist during the previous seven years. By 1971, AAA Driving School would incorporate the school and move into new offices with classrooms in Cross Country Plaza, off Macon Road in Columbus.
At this same time, Georgia lawmakers voted to regulate commercial driver training schools through the Department of Public Safety (DPS). The DPS was given the responsibility of setting state licensing requirements and monitoring all Commercial Driver Training Schools in the state. In addition to these new regulatory challenges, Sears and Roebuck Company decided to enter the driver training industry and opened in Columbus at its Macon Road store. This would be like a Wal-Mart Supercenter opening next door to a small mom-and-pop grocery store.
By 1972, Columbus had three commercial driver training schools. The other two were much larger than AAA and consequently had a mountain of new red tape with which to deal. The Barbers knew that they could not match the financial strength of a Sears and Roebuck Company and did not try to do so. Instead they began developing a strategy that still exists in the company today. This strategy emphasizes the differentiation of its products and services by customizing the training sessions to meet the needs of the students and expanding the philosophy of this family-owned and operated business to treat you, the customer, as family.
This new strategy paid off within two or three years, because both large competitors left the Columbus market. AAA had clearly established itself as the leader in traffic safety and driver education in Columbus. AAA then began to develop strong relationships inside the new regulatory agency and began lobbying for higher standards for driver training school owners and instructors. Relationship building is one of the many strategies that Barber’s used to help shape and mold rules and regulations that affect the industry, as well as Barber’s operations, both then and now.
Over the next thirty years, Barber’s expanded its product line to add classroom instruction for teenagers and develop its Teen Driver Education program, which has been taught to over 50,000 teenagers. The Teen Driver Education Program brings measurable positive results, unmatched by any school in Columbus and in the United States.
In 1975, AAA contracted with Roosevelt Warm Springs Rehabilitation Hospital and began teaching handicapped drivers who had both mental and physical challenges. The contract lasted for eleven years. During which time, AAA taught over 3,000 people with physical and mental challenges to drive safely.
In 1978, Georgia enacted the Driver Improvement Act, allowing early reinstatement of suspended driver’s license due to DUI and drug conviction charges. The new law was regulated, initially, by the Department of Human Resources, who contacted us for quick and reliable distribution of the service. The new company that distributed the service would be a wholly owned subsidiary of AAA called Barber’s Risk Reduction Program, Inc., as required by the state. Since 1978, Barber’s has helped over 20,000 Georgia drivers get their license reinstated.
The Driver Improvement Act also included a license reinstatement component for people who lost their driving privileges for reasons other than DUI or drug charges. The program that was developed for this Act is known as the Defensive Driving Course.
Throughout the seventies, AAA expanded by doing driver’s education training for many private schools in Georgia and Alabama—for example, Brookstone, Pacelli, Glenwood, Lee Scott Academy, and others.
In 1989, Mr. Barber was asked by the Department of Public Safety to develop the Georgia’s Defensive Driving Course, which had been taught for more than ten years by over 100 driving schools throughout the state. The Department of Public Safety was capitalizing on the experience and knowledge that the Barbers had gained since the beginning of AAA Driving School. For AAA, product sales were good, and the company continued to set itself apart from other schools, becoming a state leader in training students and instructors across Georgia.
In 1992, AAA changed its name to Barber’s Driving Academy of Columbus, Inc. after a dispute with the AAA Motor Club. The AAA Driving School had been in existence years before AAA Motor Club, but the Motor Club had a federal name and trademark registration which superseded the name rights given to the Barber’s by the State of Georgia.
The nineties were even more explosive for the Barber’s with the opening of its first Tractor Trailer Center in Columbus and eleven field offices in Alabama and Georgia. The Tractor Trailer School was initially owned by Mr. and Mrs. Barber as a wholly owned company of Barber’s Driving Academy. The school’s Tractor Trailer Center operated from 1994 until 1998 and trained close to 4,000 people across the nation to drive tractor trailers.
With the death of Mrs. Barber in 2002, Buster Barber quit his current job and became operational manager of Barber’s for his grandfather. B. C. Barber continued his role as school director. In 2004, B. C. Barber learned that he had leukemia and was unable to teach during treatment.
With the death of Mr. Barber, Alfred R. Barber (Al) decided to buy out his brother’s interest and became partners with his son, Buster.
In 2007, Georgia passes Joshua’s law, greatly increasing the number of Teen Drivers attending our program.
Today, the company operates all of its companies under the name of Barber’s Driving School, Inc.
To create excellence in Driver Education, Behavior, Evaluation, Improvement, Rehabilitation, and Testing, using proven methods and new technologies to accomplish our goals. To measure and improve our results through Research and Development using scientific means.
To treat each customer as family with their health and safety being our greatest concern.
- In May 2011, Barber’s received an award from the Columbus Chamber of Commerce and is recognized as the 2010 a small business giant for our over 500% growth rate.
- In 2011, Barber’s received a National Honorable mention for training efforts by The National Safety Council.
- In 2012, Barber’s received the national award for Best Performance by a Driving School in America by The National Safety Council.
- In 2013, Barber’s received its second national award for Best Performance by a Driving School in America by The National Safety Council.
- In 2014, Barber’s received another national award, this time for Remarkable Results by a Driving School.
- In 2015, Barber’s received another national award, this time for Trend Setter by a Driving School.
|Alfred R, Barber, (Al)||President and Georgia Driver Education Commission Member|
|Andre Tarver||Alcohol/Drug Risk Reduction Instructor|
|Buster Barber||Director of Marketing, Operations and Sales|
|David Nickerson||BTW Instructor|
|Donnie Renfroe||BTW Instructor & Third Party Tester|
|Eddie Williams||BTW Instructor & Third Party Tester|
|Jane McCain||DE Classroom Instructor|
|Jerry Oates||BTW Instructor|
|Katelyn Moore||DE Classroom Instructor|
|Keith Stalnaker||BTW Instructor & Third Party Tester|
|Kevin Green||BTW Instructor & Third Party Tester|
|Lexi Prince||Office Manager|
|Riley Steimel||Office Assistant|
|Samuel Choice Jr.||BTW Instructor|
|Steve McCain||BTW Instructor & Evaluator|
|Soonja Love||DDC, Alcohol/Drug Risk Reduction Instructor & DE Classroom Instructor|
Georgia Driver’s Education Grant Scholarship Program
Information for Students/Parents:
Beginning March 1, 2017, the Georgia Driver’s Education Commission will begin a new scholarship program in which students may apply for a driver’s education grant scholarship. The student will apply for the scholarship directly from the Commission through an online application. Upon award of the scholarship, students will be provided with a redemption code and may choose a provider from a list of authorized driver training schools to redeem the grant scholarship. Barber’s Driving School is an approved driver training school. Students can apply for the grant scholarship using this link https://georgiadrivers.ga.gov/gohs/gohshome.html .
Upon approval you will receive a REDEMPTION CODE. When you get the REDEMPTION CODE–>> Give us a call at 706-561-2509 to get started immediately!
Barber’s Teen Driver Education Scholarship Program
In 2009 Barber’s started its Teen Driver Education Scholarship program, awarding 18 local teens, one boy and one girl from each of our local high schools, fully paid driver training scholarships with a value of $474.00 to each winner. Barber’s has continued its scholarship program and expanded it each year. Through 2016, it has awarded some 158 scholarships with a total value of $74,892.00.
Hardaway- Jozalyn Albright and Ivory Alexander
HCHS- Camryn Willis and Mark Berndt
Early College- Anastasia George
Shaw- Treyvan Lockett and Arjayelin Sumbry
Northside- Hannah King and John Farrow
Kendrick- Nijah Blackmon and Jaquan Scott
Jordan- Kayla Swartz and Vija Robinson
Columbus- Savannah Scott and Deshaun Omane
Carver- Alana Robinson and Shunice Harris
Spencer- Alexis Reese and Quintavion Cowell